Thursday, September 2, 2010

It came and it brought some disappointment

I was so excited when the Wish Book arrived yesterday. The Wish Book is something I looked forward to as a child. When it arrived, my sisters and I would spend hours pouring over the toys, each circling the ones we wanted knowing all the while that chances were slim that we would get any of them.

I remember drooling over the kid's cars that could actually be driven. I knew that wasn't going to happen, but a kid can dream right?

 So, I spent yesterday evening with a Sharpie in hand going through the much anticipated book. Something caught my eye. Can you guess what? Bottom right corner. Right underneath the cartoon snow tubes and to the right of the Disney pillows.

I kept seeing it over and over again. Even after finding the items pictured below, I found more going through the book a second time.

I really don't think Playboy items need to be displayed with Dora the Explorer. Who knows, maybe Dora will go the way of Miley and Britney, but for now let's let her stay innocent.

So what do I do about it? Do I give Sears another chance? As of this moment, I have decided I won't spend a dime there this Christmas. Should I write them a letter and see what they have to say?

I don't know if these items have been in their past Wish Books as it was probably easier for me to gloss over them before I had a daughter. Do I really want my daughter to think that Playboy is cool? Hmmm Mummy, I can't decide between the Disney princess pillow and the Playboy pillow. Yeah, so not going to happen. I want Laney to grow up respecting her body and herself. 

If this year's catalogue is any indication of the direction Sears is taking, Laney won't be getting the Wishbook to look at as she grows. Does anyone know of any other fun Christmas catalogues that don't promote trash? Do you think I am overreacting?

Update: I sent a letter to Sears and this was their response. I guess it's a fairly we-don't-really-care response. I am done with Sears.


Thank you for taking the time to contact Sears, your comments are appreciated.

At Sears Canada we service a very broad and diverse customer base, and there are times when not everyone will agree with all of the lines of specific items we select for our stores and catalogues.  However, we try to respond to the demands of the majority of our customers. We will forward your comments and concerns to the appropriate department for further review.

Again, we thank you for taking the opportunity to write us to express your concern regarding this matter.



  1. That's unbelievable! Ugh! Vision Forum has a catalog full of neat outdoor toys and things. I seen some beatiful natural toy inserts in Mothering magazine. The Toy Garden is one website that I enjoyed their catalog after ordering some play silks. Any catalog that features Waldorf style toys is going to be filled with imagination-building, wholesome toys.

  2. Thanks for the tip! I am going to have to search those out.

  3. ummm Playboy right next to Dora? I'm a pretty liberal mom/person but come on that is just wrong on so many levels. My 7 and 8 year old girls do not need a playboy bedroom set, watch, or lawn chair.

  4. I just sent them my thoughts on it...and they were not good thoughts. I will not spend a dime there for Christmas, maybe not at all.

  5. I also sent an email to Sears. I handed the wish book over to my 9 year old as she has always enjoyed going through the catalogue. I sadly didn't look at it first and was horrified when she returned the catalogue with Playboy stuff circled. They just lost my business.

  6. You wouldn't think you'd need to preview a catalogue aimed particularly at children for that kind of junk before giving it to your kids.


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